If you do a site:website.com on Google, on what basis are the results ranked? Is this the order in which Google gives importance to each and every page in the website? Because most of the time the top listed pages get more search traffic.
Matt Cutts: Great question. In general we don’t promise that site: queries
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Matt Cutts: I’m making a little bit of assumption here but I think what you are saying is you have one page of Q&A with 10 questions and answers or links to 10 questions and answers and then that links to page 2 and then that links to page 3, 4, and 5. So you
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Matt Cutts: Good question. I’m glad somebody asked about this because it gives me a chance to clarify. There is a patent, and I think my name is on it along with a bunch of other people that talks about different signals that we can use in terms of search quality related to time. So
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Matt Cutts: I actually want to answer the Holiday change part of this question because it seems like if Google makes any kind of change anytime in the fourth quarter of the year then people say, “Oh it’s a Holiday change. Google’s trying to make me buy ads or do whatever.”
The fact is we go
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Matt Cutts: This is something where search engines can change their policies over time because we might see the web evolving or we might see how webmasters have issues or those sorts of things. I can tell you about my experience from moving MattCutts.com to Dullest.com and then Dullest.com back to MattCutts.com.
Whenever I decided to
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Matt Cutts: I understand the question but you have to be a little bit careful. You don’t want to throw everything in the kitchen sink into the Robots.txt file. The Robots.txt predates even Google and it’s really well established and there are parts of that txt code that a lot of people rely on. So
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Matt Cutts: Good question. The answer is Google does not, NOT, repeat not, give a higher ranking to websites which run AdSense. They are completely independent. It’s not the case that if you run AdSense you get any kind of boost in ranking or anything like that. So it’s definitely not the case that you
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Matt Cutts: Wow, great question. A lot of people are like, “Oh Google is so secretive” but if you go back and look at the literature and papers that Google has produced we have actually documented a lot about the mechanics, our data centers and how Google operates.
If you want to go back into the
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Matt Cutts: I can get into a lot of interesting stuff about how to crawl the web. If you really want to know about a signal the inquest rate says you want to sample it two times that frequency but that fact is you can always change a webpage. So the perception of being able
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