Matt Cutts: Good question. The answer is Google does not, NOT, repeat not, give a higher ranking to websites which run AdSense. They are completely independent. It’s not the case that if you run AdSense you get any kind of boost in ranking or anything like that. So it’s definitely not the case that you
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Matt Cutts: Wow, great question. A lot of people are like, “Oh Google is so secretive” but if you go back and look at the literature and papers that Google has produced we have actually documented a lot about the mechanics, our data centers and how Google operates.
If you want to go back into the
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Matt Cutts: I can get into a lot of interesting stuff about how to crawl the web. If you really want to know about a signal the inquest rate says you want to sample it two times that frequency but that fact is you can always change a webpage. So the perception of being able
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Matt Cutts: Custom URL shorteners are just like any other redirects; if we try to crawl a page and we see a 301 or permanent redirect, which all well behaved URL shorteners like bitly or goo.gl will do, if we see that 301 it will pass PageRank to that destination.
In general there really shouldn’t be
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Matt Cutts: I’m absolutely sympathetic to this. The fact is I think Google has one of the most internationalized websites in the world. We’re available in something like 100 different languages. But trying to be available in every language in every country and every market is really, really hard.
Sometimes there are data signals or sources
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Matt Cutts: You know Googlers tend to be a little tech savvy and a little bit towards the bleeding edge so I remember there were two different people at Google saying, “You need to check out this site called Digg. It’s really cool. I Dugg some articles.” It was a long, long time ago and
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Matt Cutts: Well the thing I want to avoid is the impression that it’s only the optimization that would make you rank. There are lots of different factors that would make you rank well but fundamentally we try to look at on page content as well as off domain links. And it’s not the case
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Matt Cutts: The only thing that you need to know right now that sticks out and leaps to mind as a bad separator is the underscore. This is because you might have a_b and we treat that like a_b rather than the words a and b. So, spaces, commas, pipes, dashes, all those things are
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