Matt Cutts: Well I wouldn’t call it going to war with these other programs. Our guidelines have said the same thing for years, which is essentially please don’t hit us with automated queries.
The reason that we’ve said that is that because people do hit us with automated queries and that takes up some server capacity.
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Matt Cutts: Truthfully I wouldn’t really obsess about it at that level of detail. It does help a little bit to have keywords in the URL. It doesn’t help so much that you should go stuffing a ton of keywords into your URL.
You know if there’s a convenient way that’s good for users where you
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Matt Cutts: Google always has to trade off the balance between authority and topicality, for lack of a better word. If somebody types in “Viagra”, which is one of the most spammed terms in the world, you want something that is about Viagra.
You do not just want something that has a lot of authority, like
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Matt Cutts: I think in most cases, especially if it’s high quality content, I would just unleash the hundred pages.
Now if you were talking about 10 thousand or a hundred thousand or a million pages you might be a little more cautious. It’s not that that would cause any sort of automatic penalty, but if
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Matt Cutts: My short answer is not too worry about that very much. Not very much at all, in fact.
Danny Sullivan had asked about this recently because there were some registrars that were sending around emails that saying, that said ah, “did you know, that Google gives you a bonus in rankings if you register
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Matt Cutts: We recently published a paper in VLDB, which I believe stands for Very Large Data Bases, that talks about our criteria all the way. We try to do it safely so that people don’t want their forms to be crawled, we won’t crawl them.
And so there are some very simple things you can
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Matt Cutts: The reason I would use NOFOLLOW is if you truly don’t want a page indexed at all.
Take a log-in page for example, Googlebot doesn’t know how to log in and that’s not of any value for users to have. I can imagine that a disclaimer or a privacy statement could be kind of
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Matt Cutts: The short answer is not right now. Now let’s give a little more color.
Of course if a site takes so long to load that we can’t even fetch it, Googlebot can’t get a copy of it, then that will have an effect on your rankings because your site is essentially timing out. If
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Matt Cutts: It does make a difference. I would go with dashes or hyphens if you can. If you have underscores and things are working fine for you I wouldn’t worry about changing your architecture.
A while ago I said we were looking at underscores as separators and the reason we typically never talk about stuff
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