Matt Cutts: My answer is no, probably not.
Certainly people need to change their information. Sometimes they change registrars. That’s completely normal. That’s completely expected behavior. The only times that we try to really keep an eye on that is if we think someone as a spammer might be trying to buy someone’s domain only for
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Matt Cutts: Yes it does because we look at the IP address of your web server.
So if your web server is based in Germany we’re more likely to think that it’s useful for German users. That’s not the only country we’re going to return you for and we also look at the TLDs. So we
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Matt Cutts: Well I wouldn’t say it’s unethical, because it’s stuff on your website you’re allowed to control how PageRank flows around within your site.
I would say that it’s not the first thing that I would work on. I would work on getting more links, having higher quality content, those are always the sorts of
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Matt Cutts: Star Wars! Sorry Star Trek folks but there’s like 50,000 movies. Admittedly, Clone Wars, okay well I can see both sides. I’ve always been a bit of a Star Wars fan and I don’t even know all the Star Trek trivia, but there are good points to both sides.
Matt Cutts: You want to think about rankings and then you want to think about maximizing your click through, which means making your title and your snippet very, very compelling. Not deceptive but something that invites users to click on it because they know they’ll find what they want.
Then you want to think about conversion
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Matt Cutts: I’ll try to give a pretty complete answer to this. I was planning talking about it a little bit more at PubCon in Austin in just a couple weeks.
Inside Google at least within the search ranking team, we don’t really think about brands. We think about words like trust, authority, reputation, PageRank, and
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Matt Cutts: Typically anchor text does flow through 301 redirects, but we don’t promise that that will always happen. So the question is does it carry through all? Not necessarily. We reserve the right to score not only in links and how we determine the weights and the trusts for links and also the trust
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Matt Cutts: We really don’t care that much. We’re pretty good that anytime we see white space, we’ll separate stuff and we can ignore white space. It really doesn’t cause us a lot of harm either way.
The only thing to really pay attention to is where I have seen some really sneaky people who will
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Matt Cutts: We tend not to think about just links from social media sites just like we tend not to think too much about brands or things like that. We tend to think about links and whether they are useful or whether they are not useful and so we use the ad as our litmus
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