If you do a site:website.com on Google, on what basis are the results ranked? Is this the order in which Google gives importance to each and every page in the website? Because most of the time the top listed pages get more search traffic.
Matt Cutts: Great question. In general we don’t promise that site: queries will rank in the exact same order that other pages would rank in. So we
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Matt Cutts: Good question. The answer is Google does not, NOT, repeat not, give a higher ranking to websites which run AdSense. They are completely independent. It’s not the case that if you run AdSense you get any kind of boost in ranking or anything like that. So it’s definitely not the case that you get some boost because you run AdSense.
Your second question was, “Isn’t this Google trying to
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Matt Cutts: Well the thing I want to avoid is the impression that it’s only the optimization that would make you rank. There are lots of different factors that would make you rank well but fundamentally we try to look at on page content as well as off domain links. And it’s not the case that just because somebody has done optimization that it’s automatically better than a site that
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Matt Cutts: I’m really glad that somebody asked that question. The original reason for recommending 100 links per page was pretty simple; at one point Google would only index 101 kilobytes per page and so we needed heuristic to say, “Don’t make a page so incredibly long that we’ll truncate it and not index the words at the end.” So we said 100 kilobytes and 100 links is a pretty
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Matt Cutts: Unfortunately that’s not quite how it works. What we do is we crawl the web and as we discover new links form pages that we already know about we’ll follow those links.
You can submit a URL to Google so we have, Google.com/addurl.html where you can submit an individual page to Google but in general what works best is if we find the links ourselves as we are crawling
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Matt Cutts: This is a good question and let’s talk about PageRank updates in general. Just as a review PageRank is Google’s opinion about how reputable a page is. It’s something that is typically computed continuously. We have a bank of machines that’s always looking at new links that we discovered are in the crawl and continuously updating. So we have very fine grained notions of PageRank within Google.
Outside of
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Matt Cutts: That’s a fantastic question because Google really doesn’t understand the content of images yet. We’re getting better. We have Google Goggles that can take a picture of a landmark and recognize it as a landmark, but understanding in general what an image is, is one of the hardest problems in computer science.
The advice that I would give is look at ways you can incorporate data around the image.
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Matt Cutts: The answer to the first two questions is no. Just adding more content doesn’t get you anymore links. Duplicating your Twitter page on your website doesn’t earn you any more juice. Now that’s not to say that it can’t be a useful addition to your website. Adding more content can attract links but it doesn’t automatically attract links. Adding more content doesn’t automatically affect your PageRank.
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Matt Cutts: The answer is no. I mentioned this in another video but let me just reiterate; PageRank is based on the number of people who link to you and how reputable they are, the links that come to your site. It is completely independent of the content of your site.
So, PageRank doesn’t take into account cross-browser compatibility because it doesn’t take into account the content