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SEO Tip #134: How Can I Learn About the Technologies Used At Google?

Matt Cutts: Wow, great question. A lot of people are like, “Oh Google is so secretive” but if you go back and look at the literature and papers that Google has produced we have actually documented a lot about the mechanics, our data centers and how Google operates. If you want to go back into the very early days Larry and Sergei have these papers about the anatomy of a large
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SEO Tip #133: How Can I Make Sure That Google Knows My Content Is Original?

Matt Cutts: I can get into a lot of interesting stuff about how to crawl the web. If you really want to know about a signal the inquest rate says you want to sample it two times that frequency but that fact is you can always change a webpage. So the perception of being able to crawl the entire web and having a perfect copy every instant is a little
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SEO Tip #132: Do URL Shorteners Pass Anchor Text?

Matt Cutts: Custom URL shorteners are just like any other redirects; if we try to crawl a page and we see a 301 or permanent redirect, which all well behaved URL shorteners like bitly or goo.gl will do, if we see that 301 it will pass PageRank to that destination. In general there really shouldn’t be any harm to using custom URL shorteners in your SEO. The PageRank will flow through.
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SEO Tip #131: Why are Some of Google’s Products Not Available Outside the US?

Matt Cutts: I’m absolutely sympathetic to this. The fact is I think Google has one of the most internationalized websites in the world. We’re available in something like 100 different languages. But trying to be available in every language in every country and every market is really, really hard. Sometimes there are data signals or sources that you can’t easily find in other countries. Sometimes certification or laws or copyrights can
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SEO Tip #130: Which Websites Are Popular Among Googlers?

Matt Cutts: You know Googlers tend to be a little tech savvy and a little bit towards the bleeding edge so I remember there were two different people at Google saying, “You need to check out this site called Digg. It’s really cool. I Dugg some articles.” It was a long, long time ago and I was wandering what this Digg thing they were talking about was. So Googlers tend
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SEO Tip #129: How Would A Non-Optimized Site Outrank a Site Which has Done SEO?

Matt Cutts: Well the thing I want to avoid is the impression that it’s only the optimization that would make you rank. There are lots of different factors that would make you rank well but fundamentally we try to look at on page content as well as off domain links. And it’s not the case that just because somebody has done optimization that it’s automatically better than a site that
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SEO Tip #128: Is Comma A Separator In A Title Tag?

Matt Cutts: The only thing that you need to know right now that sticks out and leaps to mind as a bad separator is the underscore. This is because you might have a_b and we treat that like a_b rather than the words a and b. So, spaces, commas, pipes, dashes, all those things are good separators. So in general I would say try to make a title or a title
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SEO Tip #127: Is Google Able To Crawl Protocols Other Than HTTP and HTTPS?

Matt Cutts: I believe the answer is yes. I believe we have support to crawl FTP but really that’s pretty far off the beaten path. So if at all possible I would try to make sure that your pages are HTTP or HTTPS. We did build a crawler way back in the day with the support for multiple protocols so the ability to crawl everything from WML and WAP and stuff
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