SEO Tip #52: Why Aren’t Breadcrumbs Displaying in Search Results for My Site?

SEO Tip #52: Why Aren’t Breadcrumbs Displaying in Search Results for My Site?

Matt Cutts: Great question and I wasn’t sure so I asked the breadcrumb team or folks who work on breadcrumbs and I’ll tell you what my theories were and tell you what they said back. I said my guess would be either: A: Bad markup B: It takes a little while to process the stuff and see it
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SEO Tip #51: Will We See Realtime Results from Site: Queries?

SEO Tip #51: Will We See Realtime Results from Site: Queries?

Matt Cutts: I think Google is getting better and better at returning fresher results. In fact 2009 was a real area where we concentrated on fresh and real-time results. So whether it will work with “site:” I don’t know if that will happen, but that’s not something that most regular users type. Something that regular users
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SEO Tip #50: What Signals Are Used in Ranking Other than PageRank?

SEO Tip #50: What Signals Are Used in Ranking Other than PageRank?

Matt Cutts: I am happy to say that yes PageRank, while it’s one of the more important of the 200 signals that we have, it is still only 1 of 200 different signals that we do in ranking. People shouldn’t be backlink obsessed, they shouldn’t suffer from BO as I like to say. PageRank does
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SEO Tip #49: Is There Such a Thing as Building too Many Links?

SEO Tip #49: Is There Such a Thing as Building too Many Links?

Matt Cutts: I wouldn’t worry about that really. There is no such thing as building too many links as long as you’re doing it in a great organic way. Let me give you a couple of examples. Think about sites like Twitter, FaceBook, Digg, and sites that people go to every day, all day long and
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SEO Tip #48: Can You Give Us an Update on Rankings for Long-tail Searches?

SEO Tip #48: Can You Give Us an Update on Rankings for Long-tail Searches?

Matt Cutts: Fantastic question! A lot of webmasters have been talking about it so I’m glad I have a chance to address it. This is something that Webmaster World called “MayDay” and it sort of happened April 28th through May 3rdish. That’s why they had been calling it MayDay. It is an algorithmic change and it
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SEO Tip #47: Why Doesn’t Webmaster Tools have Multiple-Country Targeting?

SEO Tip #47: Why Doesn’t Webmaster Tools have Multiple-Country Targeting?

Matt Cutts: It’s a great question. I can see at least a couple possible answers to this. The answer that I would give you first and foremost is that I always worry whenever you give someone the option to say, “I’m relevant to country A, Country B, Country C, Country D,” all the way down
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SEO Tip #46: How can I make sure Google reaches my deeper pages?

SEO Tip #46: How can I make sure Google reaches my deeper pages?

Matt Cutts: Well it’s unclear whether you’re asking about how many levels deep it is in terms of directories or how far it is from the root page. One way that you can make sure that Google reaches those pages is link from your root page, your main page, directly to the deep pages that you
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SEO Tip #45: Do dates in URLs determine freshness?

SEO Tip #45: Do dates in URLs determine freshness?

Matt Cutts: I think dates in the URL or the content can be very useful but people can also try to optimize that and say they are always ten minutes old. So we have our own measures of how fresh pages are; for example the first time that our crawler saw a page. We also look
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SEO Tip #44: What if a search for my business triggers “Did you mean?”

SEO Tip #44: What if a search for my business triggers “Did you mean?”

Matt Cutts: Not that I know of, at least not right now. There’s nothing where we have a form that you can fill out and say, “This is bad.” You could try finding our various help or Web forums and report it in there. But the hope is that over time we learn that sort of
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