SEO Tip #97: Is It Okay To Sell Links As Long As We Use The No-Follow Attribute?

SEO Tip #97: Is It Okay To Sell Links As Long As We Use The No-Follow Attribute?

Matt Cutts: The answer is yes. The fact is what Google cares about is whether a link that you sell flows PageRank. And if it doesn’t flow PageRank, if it doesn’t affect search engines, it’s none of our business at that point. Now if you are in Europe you might have some various laws that apply
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SEO Tip #96: Why Are Links Used In Ranking When They All Have The No-Follow Attribute?

SEO Tip #96: Why Are Links Used In Ranking When They All Have The No-Follow Attribute?

Matt Cutts: Let me start with your second point that only a small percentage of the links count; if you actually look at the volume of links on the web and then look at the percentage of links that have the no-follow attribute it turns out that is a very small percentage. I know that the
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SEO Tip #95: How Should I Configure ‘If Modified Since’ On Database Driven Pages?

SEO Tip #95: How Should I Configure ‘If Modified Since’ On Database Driven Pages?

Matt Cutts: Great question, very specific, so let’s dive in. So for people who don’t know, suppose you have a static file, you can say “if modified since” in the http header is to say how essentially how old this file is. If it hasn’t been modified since 2007, Google doesn’t have to keep fetching
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SEO Tip #94: How Does Google Find Pages That Don’t Have Any Links To Them?

SEO Tip #94: How Does Google Find Pages That Don’t Have Any Links To Them?

Matt Cutts: You almost threw me for a loop with this question because I read all the way through and was ready to give my answer but then the last sentence completely changed my answer so I want to answer it both ways. Starting with the beginning of your question on how Google can index things
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SEO Tip #93: How Can A Site Rank For A Keyword That Isn’t Anywhere On It’s Page?

SEO Tip #93: How Can A Site Rank For A Keyword That Isn’t Anywhere On It’s Page?

Matt Cutts: Okay, let’s take a step back and put this in the realm of universities. Suppose I do the search ‘cattle’, a lot of people might expect Berkley to show up because a lot of people call Berkley cattle. If I do a search for ‘tar heel’ maybe I expect University of North Carolina
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SEO Tip #92: How Precise Is the Number of Results In A Site: Query?

SEO Tip #92: How Precise Is the Number of Results In A Site: Query?

Matt Cutts: That’s a fantastic question. Let me share a little bit of trivia that not many people realize; site: queries attempt to estimate how many pages are in our index but we would never claim it as an exact amount that is completely accurate. In fact let me just do a couple of queries and
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SEO Tip #91: Should I Be Worried about Ad Servers Affecting My Site’s Speed and Ranking?

SEO Tip #91: Should I Be Worried about Ad Servers Affecting My Site’s Speed and Ranking?

Matt Cutts: The rough way to think about it is this; first think about it in terms of what happens up until the on load event. So there are a lot of ways where you can do asynchronous JavaScript to make sure that things happen after the on load event. For example Google Analytics recently introduced
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SEO Tip #90: Does the Number of Subdirectories In A URL Affect Its Ranking?

SEO Tip #90: Does the Number of Subdirectories In A URL Affect Its Ranking?

Matt Cutts: The answer is there is virtually no difference what so ever. Think about things in terms of PageRank; usually the root page of your site is what has the most PageRank. That is where everybody is linking to. That’s the thing they all care about and usually link to. So if you take
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SEO Tip #89: Does Google See Automatically Generated Content As A Bad Thing?

SEO Tip #89: Does Google See Automatically Generated Content As A Bad Thing?

Matt Cutts: Let me start with the second question. I even have a little bit of a problem with how you are phrasing the second question; “If I publish uncopyrighted content.” At least in the United States whoever writes stuff it’s copyrighted. You don’t have to go to the copy right office and get the
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