Matt Cutts: Today we have a guest to answer today’s question. Danny how would you answer that question?
Danny: Well a lot of websites can have invalid code but render just fine because modern browsers do a good job dealing with bad code. And so it’s not that the code has to be absolutely perfect but whether or not the page is going to render well for the user in general.
It
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Matt Cutts: Let me start with your second point that only a small percentage of the links count; if you actually look at the volume of links on the web and then look at the percentage of links that have the no-follow attribute it turns out that is a very small percentage.
I know that the perception is that whenever you’re trying to get links they are all no-follow and you
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Matt Cutts: The answer is there is virtually no difference what so ever. Think about things in terms of PageRank; usually the root page of your site is what has the most PageRank. That is where everybody is linking to. That’s the thing they all care about and usually link to. So if you take a page on your site and you link to your root page directly that page
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Matt Cutts: Yes I can confirm it. We do use Twitter and FaceBook links in ranking as we always have in our web search rankings. But in addition we are also trying to figure out a little bit about the reputation of an author or a creator on Twitter or FaceBook.
Let me give you a little bit of background on that; I filmed a video back in May 2010 where
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Matt Cutts: Good question. So the first thing that you need to know is that WHOIS data is not generally available, even if you were a registrar. And WHOIS data can vary from TLD country code TLD. For example; co.jp, .fi for Finland, .in for India, and in general sometimes that WHOIS data is on websites and all that sort of stuff.
So what’s much easier is to say, “When did
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Matt Cutts: Okay, this is getting a little fixated on the idea of PageRank and maybe leaving aside rankings. So again, PageRank only depends links; it’s the ranking that might be affected.
So let’s talk through it a little bit. Your website goes down; what should Google do? Let’s play the game of step into Google’s shoes. We try to crawl a webpage that we’ve been able to reach in the
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Matt Cutts: I am happy to say that yes PageRank, while it’s one of the more important of the 200 signals that we have, it is still only 1 of 200 different signals that we do in ranking. People shouldn’t be backlink obsessed, they shouldn’t suffer from BO as I like to say. PageRank does matter but it’s not the only thing that matters.
As far as the other signals that
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Matt Cutts: Fantastic question! A lot of webmasters have been talking about it so I’m glad I have a chance to address it.
This is something that Webmaster World called “MayDay” and it sort of happened April 28th through May 3rdish. That’s why they had been calling it MayDay. It is an algorithmic change and it does affect long tail searches more than head searches.
It is deliberate and it’s a quality
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Matt Cutts: I’ll try to give a pretty complete answer to this. I was planning talking about it a little bit more at PubCon in Austin in just a couple weeks.
Inside Google at least within the search ranking team, we don’t really think about brands. We think about words like trust, authority, reputation, PageRank, and high quality. So the Google philosophy on search results has been the same pretty much
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