SEO Tip #14: How can I optimize my site on a small budget?
Matt Cutts: Well, I’ll give you the same answer, regardless if it’s real estate or any other industry. I think there are a couple things to bear in mind.
Start with a small niche. Don’t just say, “Ok I’m going to rank number 1 for blank real estate” or whatever your trophy phrase. It’s probably better to concentrate on individual neighborhoods or individual markets.
Maybe going for the consumer market is a
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