SEO Tip #14: How can I optimize my site on a small budget?

Matt Cutts: Well, I’ll give you the same answer, regardless if it’s real estate or any other industry. I think there are a couple things to bear in mind.

Start with a small niche. Don’t just say, “Ok I’m going to rank number 1 for blank real estate” or whatever your trophy phrase. It’s probably better to concentrate on individual neighborhoods or individual markets.

Maybe going for the consumer market is a little bit of a big thing to grasp at once. So maybe you want to go for a small sliver of the market, you know, a niche that you can be well known for and then build your way outward.

So, build your reputation up and build your rankings up as you become more well known. The other factor is to be creative, right? If you have the same brochure on your site as everyone else in the industry, there is no reason for someone to link to your or even remember you.

But if you have some compelling thing about your website, that can be a blog with a distinct voice, it can be that you make really amusing videos, it can be that you come up with fantastic advice, look for some unique angle.

So, start with a unique niche and try to be creative in how you tackle it. That can probably help you out quite a bit compared to a bunch of different competitors in your industry.

Print Friendly, PDF & Email

About the Author

Andy Johnson

Andy Johnson has been on the Internet since the its dawn(ie his first computer program was recorded on cassette tape) and his first hard drive cost about as much his current MacBook. His first byline was in 1993 for a local newspaper rag he eventually helmed, and his last “real job” was at a computer start up which ended when it ended. Throughout it all he’s freelanced and blogged. Now he is mesmerized by Search Engine Optimization forever trying to “rise to the top” for the right reasons. He’s been married to his wife Julia for as long as he can remember and has two lovely, wonderful children. He looks forward to sharing the latest in the technical best for all the online entrepreneurs.