SEO Tip #120: How Does Google Treat Sites Where All External Links Are No-Follow?

SEO Tip #120: How Does Google Treat Sites Where All External Links Are No-Follow?

Matt Cutts: That’s a good question. Just as a refresher on the NOFOLLOW, it’s a general mechanism introduced in 2005. Essentially when we see a NOFOLLOW link going from one page to another page we say, “This page won’t flow PageRank and it’s dropped out of our link graph so it doesn’t flow any anchor text as well.” So essentially it doesn’t contribute anything in search engine rankings. Now I think
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SEO Tip #97: Is It Okay To Sell Links As Long As We Use The No-Follow Attribute?

SEO Tip #97: Is It Okay To Sell Links As Long As We Use The No-Follow Attribute?

Matt Cutts: The answer is yes. The fact is what Google cares about is whether a link that you sell flows PageRank. And if it doesn’t flow PageRank, if it doesn’t affect search engines, it’s none of our business at that point. Now if you are in Europe you might have some various laws that apply to you. If you’re in the United States, the Federal Trade Commission wants you to
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SEO Tip #96: Why Are Links Used In Ranking When They All Have The No-Follow Attribute?

SEO Tip #96: Why Are Links Used In Ranking When They All Have The No-Follow Attribute?

Matt Cutts: Let me start with your second point that only a small percentage of the links count; if you actually look at the volume of links on the web and then look at the percentage of links that have the no-follow attribute it turns out that is a very small percentage. I know that the perception is that whenever you’re trying to get links they are all no-follow and you
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