SEO Tip #81: Why Doesn’t The Click through Data In Webmaster Tools Match What I See In Google Analytics?
Matt Cutts: That’s a good question. To give you a little perspective the Google Analytics team is separate from the Google Webmasters Tool team. In fact they are in different locations. They use different code basis. They’re really sort of completely different silos within Google. So it’s not as if a ton of data sharing goes on between those two areas of Google.
I’ll give you one example way in which
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