SEO Tip #78: How Would You Bootstrap A Business If You Were Given 10 Pounds?

Matt Cutts: Wow, that’s a really good question. I have to say I would probably spend that ten pounds to buy one domain name and as much hosting as I could get with that one domain name. I could probably get about a month’s worth. And from there on I would try to bootstrap it.

I think whether it be doing something with AdSense or whether I tried to make a really great site that would have affiliate links but still added value or whatever it was I think I would probably start with the domain name. Because if you can come up with something that’s a really good idea, think about the million dollar home page where you pay a dollar for each pixel, that sort of thin.

Whatever it is, if you come up with a website and a good idea, you can reach the entire world. If you’re thinking about something like, I’m going to buy equipment to shine shoes, you can only reach 5,000 people who live in your immediate vicinity.

So that’s the beauty of the web. You can start a business for very little money and you can often make a big impact across the entire world without having to go and see each person around the entire world.

So I’d have to think about what specific business I would try to tackle but I think that if I only had 10 pounds I would probably use that to buy a domain name and then go from there.

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About the Author

Andy Johnson

Andy Johnson has been on the Internet since the its dawn(ie his first computer program was recorded on cassette tape) and his first hard drive cost about as much his current MacBook. His first byline was in 1993 for a local newspaper rag he eventually helmed, and his last “real job” was at a computer start up which ended when it ended. Throughout it all he’s freelanced and blogged. Now he is mesmerized by Search Engine Optimization forever trying to “rise to the top” for the right reasons. He’s been married to his wife Julia for as long as he can remember and has two lovely, wonderful children. He looks forward to sharing the latest in the technical best for all the online entrepreneurs.