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SEO Tip #132: Do URL Shorteners Pass Anchor Text?

Posted by ajohnson in: Search Engine Tips
SEO Tip #132: Do URL Shorteners Pass Anchor Text?

Matt Cutts: Custom URL shorteners are just like any other redirects; if we try to crawl a page and we see a 301 or permanent redirect, which all well behaved URL shorteners like bitly or goo.gl will do, if we see that 301 it will pass PageRank to that destination. In general there really shouldn’t be any harm to using custom URL shorteners in your SEO. The PageRank will flow through.
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SEO Tip #28: Does anchor text carry through 301 redirects?

Posted by ajohnson in: Search Engine Tips
SEO Tip #28: Does anchor text carry through 301 redirects?

Matt Cutts: Typically anchor text does flow through 301 redirects, but we don’t promise that that will always happen. So the question is does it carry through all? Not necessarily. We reserve the right to score not only in links and how we determine the weights and the trusts for links and also the trust we have for redirects. I can tell you that if your sole method of link building
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