SEO Tip #70: How Do PageRank Updates Work?

SEO Tip #70: How Do PageRank Updates Work?

Matt Cutts: This is a good question and let’s talk about PageRank updates in general. Just as a review PageRank is Google’s opinion about how reputable a page is. It’s something that is typically computed continuously. We have a bank of machines that’s always looking at new links that we discovered are in the crawl
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SEO Tip #69: What Is A Good Way To Kick Off A New RSS Feed?

SEO Tip #69: What Is A Good Way To Kick Off A New RSS Feed?

Matt Cutts: No it’s not desirable to do something like that and I’ll give you a couple reasons why. First off Google tends not to index or really look at RSS or atom feeds all that much. So just because you have a feed showing up in Google Reader doesn’t mean it’s going to affect
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SEO Tip #68: Are There Any Plans to Implement a Negative keyword Meta Tag?

SEO Tip #68: Are There Any Plans to Implement a Negative keyword Meta Tag?

Matt Cutts: This is a very good question. My guess is most people do not want to tell the search engines, “Oh no please you’re sending too much traffic. Go away, I don’t want you to show me a lot more users and visitors.” So honestly it’s not a request that we have really heard
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SEO Tip #67: Where Do You See Google in 5 Years?

SEO Tip #67: Where Do You See Google in 5 Years?

Matt Cutts: Well let’s talk a little bit about the philosophy of Google. I think of Google as an advocate for our users. So, I hope that in 5 years people, including me can still see Google as an advocate for our users. That we’re making the right long-term decisions that make users happy so
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SEO Tip #66: Should I Remove Widgets that Increase My Sites Load Time?

SEO Tip #66: Should I Remove Widgets that Increase My Sites Load Time?

Matt Cutts: My rough answer is do what’s best for the user. That’s what’s first and foremost because that is what’s going to attract more users, more loyalty, more buzz, people linking to you, people talking about you, that’s the main thing you want to care about. Whenever Google talked about using page speed or site
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SEO Tip #65: How Can A Photographer’s Image Focused Site Gain PageRank?

SEO Tip #65: How Can A Photographer’s Image Focused Site Gain PageRank?

Matt Cutts: That’s a fantastic question because Google really doesn’t understand the content of images yet. We’re getting better. We have Google Goggles that can take a picture of a landmark and recognize it as a landmark, but understanding in general what an image is, is one of the hardest problems in computer science. The advice
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SEO Tip #64: What is the Benefit of Using the Change of Address Tool in Google Webmaster Tools?

SEO Tip #64: What is the Benefit of Using the Change of Address Tool in Google Webmaster Tools?

Matt Cutts: This is a really good question. Certainly you can leave the 301’s in place but there are a couple differences between the change of address for and 301 directs. The first one and the biggest one is that the change of address form is at the site level. Whereas the 301 redirects are at
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SEO Tip #63: Can A Purchased Domain’s History Affect Its Trust In Google?

SEO Tip #63: Can A Purchased Domain’s History Affect Its Trust In Google?

Matt Cutts: Well Dave I think the answer to your question is yes. In general if you’ve had a domain for 7 months and you search for that domain, maybe even the exact url like www.example.com and it doesn’t show up in Google at all it might be safe to conclude that the site does
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SEO Tip #62: How Does Google Handle a Page Containing Multiple Languages?

SEO Tip #62: How Does Google Handle a Page Containing Multiple Languages?

Matt Cutts: Well the short answer is we try to handle things as best we can. So even if you mix different languages on a page we’ll try to interpret that correctly, identify the language of the page and then return it when we think it’s most appropriate, whether it be for Italian language searches
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