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Many Adsense newcomers become frustrated with the lack of earnings they generate using the placement of ad units on their WordPress site.  Are you one of the countless blog owners who’s given up on Adsense because you can’t understand why you’re only making a few dollars a month?  The fact is you could be making some of the fundamental errors common to many Adsense novices, which are so easy to fix.

All you need is to spend a bit of time researching how the Adsense program works.  What you’ll discover is that even with high volumes of traffic, simply sticking a unit anywhere on your WordPress website won’t convert to decent earnings.  Yet there are some simple tried and tested methods for maximizing Adsense revenue, which could see you triple your earnings within 30 days.  Try them out and you could be well on your way to your first $100 day, with many more to come.

Location is Everything

One of the most important lessons Adsense entrepreneurs have learnt is to get the placement of ad units right.  You’re looking to increase your click through rate, and by simply choosing the best location and following a few simple rules you can dramatically increase your earnings.

Successful entrepreneurs report their click through rates skyrocketing when they employ a 336×280 unit placed below the post titles on their WordPress site.  This proves to be much more successful than between the post and the comments section.  Also using the left hand sidebar can be successful, much more than the right.  The best thing to do is to try different locations and see which has the best conversion rate for your site.  It’s easy to check, just try the unit in several different places and see which generates the most conversion.

Use a larger unit

To make decent earnings from Adsense you’ll need to place a fairly large unit on your WordPress site.  Some people even use up to three per page.  Overall the 336×280 unit appears to have the most success.

Add aggressively to low traffic sites

Having a few sites scattered around the internet that yield just a small amount of visitors is a simple way to generate some extra Adsense income.  These sites are so easy to set up using a free website builder and take very little maintenance.  Because traffic is low you don’t have to worry about aggressively using Adsense units, meaning you can place three per page in the prime locations (below the post titles, on the left side bar and below the body of the text).  These sites can yield a high click through rate, despite the low traffic levels.  Don’t underestimate the earning potential of your smaller websites.

Protecting your loyal readers

Some people worry about annoying loyal readers by placing large advertising units across their sites.  One way to get around this is to place larger units on posts more than 7 days old.  This works because loyal readers log in more regularly and see more recent posts, plus they oblivious to advertising units over time anyway.  Then you can rely on search engine traffic, which tend to come to older posts, to click on the ads and increase your revenue.

Quality not quantity

If you choose a niche, you can successfully optimize your lower levels of traffic and it can be just as effective at generating good levels of income.  If you are creating a new site for Adsense rather than using it on an existing site, do your research and find a niche you know will pull in a lot of well converting traffic.

Test to see what works

The best way to work with Adsense is to try different things and see what works for your site.  Don’t give up just because you have a low conversion rate.  Try different things to see what increases your percentage.  Simple techniques like changing the layout, theme or ad design can increase your conversion rate significantly.  For example, simply removing the Adsense border can increase the click through rate on some WordPress sites by up to 2%.  Try it out and see if it works for you!

Just because you’re making money elsewhere…

Don’t underestimate the power of Adsense, even if you’re already making money from affiliate marketing and direct sponsors.  You could still use Adsense to increase your earnings, even by $100 per month, by placing some strategically placed units.