SEO Tip #132: Do URL Shorteners Pass Anchor Text?
Matt Cutts: Custom URL shorteners are just like any other redirects; if we try to crawl a page and we see a 301 or permanent redirect, which all well behaved URL shorteners like bitly or goo.gl will do, if we see that 301 it will pass PageRank to that destination.
In general there really shouldn’t be any harm to using custom URL shorteners in your SEO. The PageRank will flow through.
Continue Reading »