SEO Tip #72: How Are Site links Generated?
Matt Cuts: We’ve covered this a little bit before but the fact that you asked means that not everybody knows so let’s do a quick review.
Those are called site links and we show site links whenever we think they might be especially helpful for someone who’s already doing that navigational query. So for example, you mentioned the query LinkedIn. If I do that I’ll see things like groups, open jobs,
Continue Reading »