SEO Tip #32: What are your views on PageRank sculpting?
Matt Cutts: Well I wouldn’t say it’s unethical, because it’s stuff on your website you’re allowed to control how PageRank flows around within your site.
I would say that it’s not the first thing that I would work on. I would work on getting more links, having higher quality content, those are always the sorts of things that you want to do first. But then if you have a certain amount
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