SEO Tip #42: What impact does “page bloat” have on Google rankings?

SEO Tip #42: What impact does “page bloat” have on Google rankings?

Matt Cutts: I wouldn’t jump to conclusions. You know back in the early days of Google we used to truncate out about a hundred kilobytes, and so if you had a “page bloat” back then I could imagine that your content might get snipped off halfway through where you wouldn’t see all of it. But Google does a much better job of seeing the entire page now. We don’t truncate at
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