SEO Tip #129: How Would A Non-Optimized Site Outrank a Site Which has Done SEO?
Matt Cutts: Well the thing I want to avoid is the impression that it’s only the optimization that would make you rank. There are lots of different factors that would make you rank well but fundamentally we try to look at on page content as well as off domain links. And it’s not the case that just because somebody has done optimization that it’s automatically better than a site that
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