SEO Tip #30: Should I tweak my titles and descriptions to improve my CTR
Matt Cutts: You want to think about rankings and then you want to think about maximizing your click through, which means making your title and your snippet very, very compelling. Not deceptive but something that invites users to click on it because they know they’ll find what they want.
Then you want to think about conversion rates and you want to get good ROI. So title and description tags absolutely can
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