SEO Tip #142: Where Is Google Heading In The Future?
Matt Cutts: Well, the second part of what I said at Pubcon is that Google is trying to figure out what users want and so rather than you as an SEO chasing after Google, and Google chasing after what users want, if you chase directly after what users want, then both you and Google are trying to get to the top of the same mountain in some sense.
We’re both trying
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