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SEO Tip #99: How Should I Handle Localized Content?

Let’s say I want to add multiple languages/countries to mysite.com. Would I be better off including all translations within mydomain.com or would I be better off creating mydomain.fr, mydomain.nl, mydomain.ca, etc.?

Matt Cutts: Well mydomain.ca is Canada so if you’re English you don’t need to translate that one unless you wanted to add a lot of local color to it. But for example if you had

SEO Tip #23: Which is more important: content or links?

Matt Cutts: Google always has to trade off the balance between authority and topicality, for lack of a better word. If somebody types in “Viagra”, which is one of the most spammed terms in the world, you want something that is about Viagra. You do not just want something that has a lot of authority, like Newsweek or Times, that is talking right in the article and they have one mention
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