SEO Tip #82: How Can I Explain to Clients That Rankings Cannot Be Guaranteed?
Matt Cutts: It’s a fair question. I think one thing you can do is send people to the page we have on Google about search engine optimizers and how to find a good search engine optimizer because I think we say directly no one can guarantee a number 1 ranking on Google. So you can say, “Right from the horses mouth, right from Google, no one can guarantee a number
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