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SEO Tip #108: How Does Google Handle Not Found Pages That Don’t Return A 404?

Posted by ajohnson in: Search Engine Tips
SEO Tip #108: How Does Google Handle Not Found Pages That Don’t Return A 404?

Is returning a 200 instead of a 404 considered spam? Matt Cutts: I wouldn’t necessarily consider it spam. A lot of the time it’s not done on deliberately because if it were then people would return a 404. We do have a name for this at Google. I’m not sure whether we’ve talked about it externally before but we call them crypto 404s; crypto from the Greek meaning hidden. So a crypto
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Are You Losing Visitors with Broken Links? How to Fix Them

Posted by Amy Cameron in: Wordpress Tips Tricks Tools

There are many times that a website builder or owner would encounter broken links and 404 (page cannot be found errors), resulting in the loss of the website’s hard-earned and valued traffic. This article will talk about how that can be easily resolved. As a website builder, I know for a fact that one of the most common headaches that a lot of website builders have to deal with are broken
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