SEO Tip #115: Is There An Advantage to Using REL Canonical Over 301 Redirect?
Matt Cutts: I’m going to take your question and answer the question that I want to answer, which is some people seem to think, “Oh how much PageRank do I lose or how much link juice do I lose if I do a 301 redirect.” You lose just a tiny little bit, not very much at all but if you didn’t lose any then there would be some temptation for
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