SEO Tip #121: Does Google Still Recommend 100 Links or Fewer Per Page?
Matt Cutts: I’m really glad that somebody asked that question. The original reason for recommending 100 links per page was pretty simple; at one point Google would only index 101 kilobytes per page and so we needed heuristic to say, “Don’t make a page so incredibly long that we’ll truncate it and not index the words at the end.” So we said 100 kilobytes and 100 links is a pretty
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