SEO Tip #43: Will a “coming soon” page negatively impact my site?
Matt Cutts: No. I think a coming soon page can be pretty smart.
I think it’s good for users so that they don’t just end up on a black hole page that it doesn’t resolve or something like that. If you have some content that’s coming out I don’t think there is any harm from having a coming soon page and then as you get more content you can put that content out there.
Then when the full site is ready you can have the full site out there. So I wouldn’t worry about, ranking wise, that being a problem. I think it can be a good thing for users and it can be a good thing for search engines.
About the Author
Andy Johnson has been on the Internet since the its dawn(ie his first computer program was recorded on cassette tape) and his first hard drive cost about as much his current MacBook. His first byline was in 1993 for a local newspaper rag he eventually helmed, and his last “real job” was at a computer start up which ended when it ended. Throughout it all he’s freelanced and blogged. Now he is mesmerized by Search Engine Optimization forever trying to “rise to the top” for the right reasons. He’s been married to his wife Julia for as long as he can remember and has two lovely, wonderful children. He looks forward to sharing the latest in the technical best for all the online entrepreneurs.