SEO Tip #109: What Do You Think About Blekko?

Matt Cutts: In general I love when new search engines launch. It’s always cool to run a few queries and see how do they score things differently than we would score things. There is Blekko. There is also a slightly smaller search engine called DuckDuckGo if you guys haven’t checked that out.

So I think it’s fantastic to have a lot of competition. I think it’s good for users as long as people are competing on a level or fair playing ground. Whether slashing the web will catch on, so this is a thing where you can say /health or /auto or whatever and people can build up different tags that say search over these results which I trust or search over these results that are maybe democratic vs. republican and stuff like that.

It’s unclear to me how much it will catch on because it is some amount of work to build those individual restricts or groups but they do a really good job of showing auto complete and sort of suggesting tags that you might want to add.

I also have to give Blekko props because I think they wrote quite a bit of it in Pearle and that’s an impressive feat for anyone to write a major search engine in Pearle. I think they also crawl like 3 billion pages.

I love when new search engines launch. I think competition is great. It keeps us on our toes and makes sure that we are doing the right things so I highly encourage people to check it out. Go to Blekko and DuckDuckGo, see what you like and see what you don’t like.

Certainly with power users it would definitely have some amount of appeal and then time will tell. The wonderful thing is that everybody has different philosophies about how to improve search and how to make search better. So this is another company trying out their idea, trying out their philosophy and we’ll just see how well it works.

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About the Author

Andy Johnson

Andy Johnson has been on the Internet since the its dawn(ie his first computer program was recorded on cassette tape) and his first hard drive cost about as much his current MacBook. His first byline was in 1993 for a local newspaper rag he eventually helmed, and his last “real job” was at a computer start up which ended when it ended. Throughout it all he’s freelanced and blogged. Now he is mesmerized by Search Engine Optimization forever trying to “rise to the top” for the right reasons. He’s been married to his wife Julia for as long as he can remember and has two lovely, wonderful children. He looks forward to sharing the latest in the technical best for all the online entrepreneurs.