Doubling My Conversion Rates With Google Analytics and WordPress

Imagine if you could dramatically boost your revenue from your WordPress site without having to increase your traffic, subscription rate or advertising budget at all?  It may sound too good to be true but using the Google Analytics plug in alongside your WordPress website can easily help you to double your conversion rate, which is the number of sales you make per visitor to your site.  And if you double your conversion rate from 2 to 4%, you’re doubling your profits too!

What is Google Analytics?

Google Analytics is a WordPress plug in that allows you to understand everything about the visitors on your site – where they are coming from, how they searched for your site, how long they spend there and which pages they like best.  It also tells you click through rates for Adsense units, as well as helping to maintain external links to your site.

To install the Google Analytics plug-in, go to our resources page where you can download it for free.

Now you have the plug in set up, here are some tips on how to use it to boost your conversion rates and your WordPress website profits.

1.  Why do people leave your site?

Looking at the Top Landing Pages report on the Content tab of Google Analytics, you can study your bounce rates.  This is the percentage of people who click on a single page and then leave.  You can see which pages visitors really don’t like and have a high bounce rate, and try to work on them.  Think about the following issues:

  • Is it easy to buy?  Can you find the “buy now” buttons?
  • Is your call to action clear? You need to tell people exactly what to do… buy now, call now, email now.
  • Is the website confusing?  Is it difficult to navigate?
  • Is the page intimidating?
  • Is there a lack of information?
  • Is your content engaging?  Would you read it and stay enough time to click on the ads and navigate through the pages?

2.  Which Keywords Convert?

Click on Traffic Sources and create a keyword report for the top 100 keywords for bringing in traffic. Then look at conversion rates.  Those that have a higher conversion rate is where you should focus your time and do everything you can to use similar keywords and make sales from those pages.  It depends on your sector but 3% is a pretty good rate.  Next look at your low conversion rates, anything under 1%, and think about why people are not clicking on your ads or making a purchase.  Is the price wrong?  What about the selection of goods?  Is the content boring?  Where are you placing the ads?

3.  Check your progress

Websites and internet technology are constantly evolving.  You may be successful one year using one method, and then the next year have little success.  The key is to stay on top of things and really assess whether you’re doing well.  Use the calendar feature on Google Analytics to track at least three months data and the conversion rates.  Then you can see whether you’re improving or declining and stay on top of your progress.

4. Dig Deeper!

Another WordPress plug in you can use alongside Google Analytics is ClickTale.  It allows you to find out even more about your visitors, even watching them with mouse map and attention heat maps, form analytics, as well as advanced filtering and marketing campaign monitors.  This is particularly useful if you have an enquiry form on your website, which correlates with your conversion rate.  You can see whether the form on your WordPress site is too complicated, how many people try to fill it in and don’t finish it, which fields put people off and the number of fields left empty.  By making minor adjustments to the form, this can increase the number of leads and your conversion rates immensely.

5.  Test any changes

This is one of the greatest parts of the Google Analytics WordPress plug in.  Once you know what you need to change, you can make those changes and test to see if they’re improving conversion rate.  You may add products, change your pricing, try new shipping methods or change your theme.  Just one week of the changes should be enough to take another report and check the progress.

If you’re serious about making an income through your WordPress site, then it’s easy to see why the Google Analytics plug in is an essential addition to your website builder program.

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About the Author

Melanie Citron

Melanie Citron is a freelance writer and self proclaimed “techie” who lives in Denver with her husband, Glenn, and their three dogs Ralph, Sam and Billy. Melanie has become the “go to person” for creating online businesses for her friends and family. “I do it every day so I may as well write about it” Her knowledge has appeared on websites, in local newspapers and in person as a public speaker. In her spare time Melanie loves the outdoors and hikes and cross country skis.