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Professional bloggers will tell you that blog success depends on much more than driving high numbers of visitors to your site.  In fact, it’s even more important to generate quality traffic, people who are actually interested in your content and are more likely to buy from you, click on your ads or sign up for your service.  Plus they’re more likely to subscribe, comment and keep coming back to see your latest content.

Linkedin is one of the best social media sites for generating free quality blog traffic, yet most people don’t realise its potential.  It’s much more than just a site to post your resume when looking for a job.  Individuals and corporations worldwide are using it to sell products, find new clients, generate sales leads, sell tickets, generate free local and national press, as well as driving huge volumes of quality traffic to their site.  Here we reveal 5 professional blogging secrets on how to use Linkedin effectively to boost your blog success: 

1.      Create Your Profile

As soon as you’ve built your WordPress site using the website builder, go to Linkedin and create a decent profile.  This is what sells you so you’d better make sure it’s a strong profile that sells who you are and what your site has to offer.  This will encourage more people to click on the links to your blog and your website.  Keep your profile concise, interesting and add a great photo.  You can also use the Linkedin Resume plug in to display your resume and profile from your Linkedin page direct on your WordPress blog.  Download this plug in for free on our resources page.

2.      Join Linkedin Groups

This is one of the best features of Linkedin in terms of boosting your quality traffic.  There are over 340,000 groups on Linkedin, each with a niche interest you can tap into.  This step should be an absolute priority as soon as you’ve downloaded your website builder and begun to build your site.  You can even begin to make friends with groups before your website is up and running.

Simply click on the “Group Search” tab and use the keywords appropriate for your blog.  These groups are full of thousands of people actively commenting on the topic, so it’s important to get involved and promote your blog.  You can also add RSS feeds from your site to any group you are a member of, plus you can create your own group, which encourages people to directly click onto your site. 

3.      Add and Customize Your Website Links

On your profile you can add up to three links to your website, blog and articles.  Make sure you post these and customize the links to attract more people.  For example, instead of the link saying “My Blog”, change it to the name of your blog so that people know what it’s about and are more likely to click on it.  Do this by clicking on the edit button.

4.      Update Your Status Regularly

On your Linkedin profile page, update your status two to three times per week.  Every time you do this all your Linkedin connections are informed of your new status (so don’t do it too often or they may get annoyed with you!)  In the status bar you have 148 characters to write what you’re up to, which should be a call to action to click on your blog.  For example, if you wanted to promote this blog post you could write, “Drive Thousands to Your Site with Linkedin, go to Build My Site For Free WordPress Resources Page to find out more.” 

5.      Answer Questions

The more active you are on Linkedin, the more publicity you can create for your site.  This is the same for any social networking publicity, the more you put in, the more you get out.  As soon as you’ve set up your website builder, get involved in the answers page on Linkedin.  Yes it can take time, but it’s free publicity direct to your niche market.  Additionally, people can rate your answers and eventually you may become a featured expert in your category, creating even more interest in you and your blog. 

Linkedin is often an incredible social networking tool to boost quality blog traffic that’s often overlooked.  As soon as you download your website builder, go to the Linkedin homepage and sign up.  If you take the time to properly set up your profile and establish a network, you may find it more useful than some of the other social networking sites.  That’s because it’s so effective at directly targeting your niche market.