SEO Tip #76: How Can I Get My Business To Become Known Online?

SEO Tip #76: How Can I Get My Business To Become Known Online?

Matt Cutts: Someone was joking, “Well you could steal Paris Hilton’s phone. That’s one way to get to be known online.” But that’s a little towards the notorious end not the positive way that you want to be known. My short answer is if you make something excellent and then tell people about it whether it’s
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SEO Tip #75: What Are Some Search Trends On Your Radar?

SEO Tip #75: What Are Some Search Trends On Your Radar?

Matt Cutts: That’s a great question and I’m glad that you asked it. There’s a lot of really interesting things going on in search right now. Even if you look on Techmeme right now you’ll see things like McDonalds was hacked and customer data was stolen so one of the things that is on our
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SEO Tip #74: Can a Sites Downtime Affect Its Ranking?

SEO Tip #74: Can a Sites Downtime Affect Its Ranking?

Matt Cutts: Okay, this is getting a little fixated on the idea of PageRank and maybe leaving aside rankings. So again, PageRank only depends links; it’s the ranking that might be affected. So let’s talk through it a little bit. Your website goes down; what should Google do? Let’s play the game of step into Google’s
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SEO Tip #73: Which Chrome Extensions Are Popular at Google?

SEO Tip #73: Which Chrome Extensions Are Popular at Google?

Matt Cutts: Oh my goodness this is such a good question! I feel bad because I have just installed a new version of Ubuntu and I completely reinstalled and I wiped away all my Chrome extensions. Otherwise, I’d give you this big long list. So, I’ll just name a few off the top of my
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SEO Tip #72: How Are Site links Generated?

SEO Tip #72: How Are Site links Generated?

Matt Cuts: We’ve covered this a little bit before but the fact that you asked means that not everybody knows so let’s do a quick review. Those are called site links and we show site links whenever we think they might be especially helpful for someone who’s already doing that navigational query. So for example, you
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SEO Tip #71: Is It Better to Have Keywords in the URL Path or Filename?

SEO Tip #71: Is It Better to Have Keywords in the URL Path or Filename?

Matt Cutts: If you were falling asleep during that question I’ll try to make it a little more concrete. Would you rather have stuff in the path name or would you rather have stuff all together at once in the filename? To me the answer is that it doesn’t really make that much difference. This is
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SEO Tip #70: How Do PageRank Updates Work?

SEO Tip #70: How Do PageRank Updates Work?

Matt Cutts: This is a good question and let’s talk about PageRank updates in general. Just as a review PageRank is Google’s opinion about how reputable a page is. It’s something that is typically computed continuously. We have a bank of machines that’s always looking at new links that we discovered are in the crawl
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SEO Tip #69: What Is A Good Way To Kick Off A New RSS Feed?

SEO Tip #69: What Is A Good Way To Kick Off A New RSS Feed?

Matt Cutts: No it’s not desirable to do something like that and I’ll give you a couple reasons why. First off Google tends not to index or really look at RSS or atom feeds all that much. So just because you have a feed showing up in Google Reader doesn’t mean it’s going to affect
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SEO Tip #68: Are There Any Plans to Implement a Negative keyword Meta Tag?

SEO Tip #68: Are There Any Plans to Implement a Negative keyword Meta Tag?

Matt Cutts: This is a very good question. My guess is most people do not want to tell the search engines, “Oh no please you’re sending too much traffic. Go away, I don’t want you to show me a lot more users and visitors.” So honestly it’s not a request that we have really heard
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