ECOMMERCE: Wp E-Commerce Plugin for WordPress


Alternative: See our article on ECWID

With over 1,000,000 downloads this free plugin ($40 for one with more integration-the “gold” cart) is being used by lots of WordPress websites.

Don’t forget you get what you pay for.  While this has lots of functionality and is not too difficult to install it still has some “techieness” to it.  Wp e-Commerce is  a great stand alone option but needs some customization if you are to totally integrate it into your website.

I purchased the Gold cart and the email support was little to non-existent.   When I moved my site they did reinstall the Gold Cart so that it would work but after that “radio silence” from their offices in New Zealand.

There are forums and some documentation but it appears that your are on your own.

Check it out for yourself at their website.

The WP e-Commerce shopping cart plugin for WordPress is an elegant easy to use fully featured shopping cart application suitable for selling your products, services, and or fees online.

WP e-Commerce is a Web 2.0 application designed with usability, aesthetics, and presentation in mind.

Perfect for:

  • Bands & Record Labels
  • Clothing Companies
  • Crafters & Artists
  • Books, DVDs & MP3 files
  • Memberships
  • Ticketing

For more information visit their Website


#1 Feature – It’s FREE! We bring together all kinds of awesomeness to make e-Commerce better for you.

WordPress Integration

  • Easy to install WordPress plugin
  • Works with any standards compliant WordPress theme
  • Plays well with other Plugins
  • Supports regular WordPress widgets, as well as a few snazzy ones of our own
  • Utilizes shortcodes and template tags (just like WordPress)
  • Works out-of-the-box with WordPress MU (make sure you use sub domains with your MU setup)


  • Flexible coupon/discount pricing rules
  • Product specific sales
  • Quantity discounts
  • Free shipping options
  • Multi-tier pricing for quantity discounts.
  • Search Engine Friendly URLs
  • New Products widget
  • Cross-sells on product pages (in 3.8 this is now available as a Plugin)
  • Google Site Map
  • Uses the popular “Share This” button for easily promoting your products on popular social networking sites
  • Integrates with Facebook Marketplace (Facebook Marketplace API has closed – we’re working on it)
  • Integrates with Google Base
  • Integrates with Campaign Monitor for advanced email marketing
  • Integrates with Intense Debate for shared comments
  • Mail Chimp integration coming soon

Search Engine Friendly

  • 100% Search Engine Friendly
  • Meta-information for products and categories
  • RSS feeds for products and categories
  • Integrates with Google (XML site maps and Google Merchant Centre)
  • Integrates with the All in One SEO plugin for WordPress (which includes Google Analytics)

International Support

  • Multi-lingual (the first Plugin to fully utilize and integrate with GlotPress)
  • Support for multiple currencies
  • Ability to target specific countries


  • Integrates with UPS, USPS, Australia Post and Shipwire for real-time shipping rates
  • Flexible built-in shipping rate calculators
  • Domestic and global shipping rates
  • Flat rate shipping
  • Table rate shipping
  • Weight rate shipping

Payment Options

  • Manual Payment (checks/money orders) (included)
  • PayPal Payments Standard (included)
  • PayPal Payments Pro (included)
  • PayPal Express Checkout (included)
  • Google Checkout (Level 2) (included)
  • Chronopay (included)
  • PayPal Payflow Pro (available with Gold Cart)
  • (available with Gold Cart)
  • FirstData/LinkPoint (available with Gold Cart)
  • eWay Payment (available with Gold Cart)
  • iDEAL (available with Gold Cart)
  • BluePay (available with Gold Cart)
  • DPS (available with Gold Cart)
  • Paystation (available with Gold Cart)
  • SagePay (available with Gold Cart)
  • If you still aren’t happy, we provide you with the necessary info to write your payment gateway


  • One-Page Checkout or Stepped Checkout, whichever you prefer
  • SSL security support for orders on both front-end and back-end
  • Checkout without account/Guest Checkout
  • Shopping Cart with tax and shipping estimates
  • Option to create account at beginning of checkout
  • Fully customizable checkout page

Managing Orders

  • Admin dashboard for sales overview
  • Export orders and customers into CSV formats
  • Order history with labels for order processing status
  • Email notifications of orders
  • Print invoices and packing slips

Catalog Management

  • Single-page product data entry
  • Ability to duplicate products
  • Quickly edit your products from the store front (saving you heaps of time)
  • Smart Groups allow you to organize your products with hierarchical categories, as well as by brand.
  • Batch import/export of catalog
  • Google Base integration
  • Product variation management
  • Create attributes on the fly
  • Downloadable/Digital Products
  • Support for donations
  • Customer Personalized Products
  • Media Manager with automatic image resizing
  • Handles multiple product images with easy drag-and-drop sorting
  • support for Special Prices
  • Tax rates per location
  • Basic inventory control

Catalog Browsing

  • Live product search – mmm just like (available add on)
  • Cross-sells
  • Product listing in list format
  • Product listing in grid format (available with Gold Cart)
  • Breadcrumbs
  • Product Image Zoom-in Capability
  • Stock Availability
  • Multiple Images Per Product (activated with Gold Cart)
  • Product comments
  • Filter by Product Tags
  • New Products widget
  • Features Products widget
  • Live updating shopping cart (put it wherever you want)

100% Customizable

  • A designers dream – use your own HTML & CSS and have complete control over the look and feel of your. store
  • Easy to modify templates

Amazing Support

  • Thorough online documentation
  • Lots of video tutorials
  • Guaranteed speedy response (through our premium forums)
  • Access to instant support from thousands of other users (through our premium forums)

Additional Modules

  • Gold Cart & Grid Module – adds more options and functionality to your store
  • Drop Shop – an incredibly snazzy way for buyers to add products to their cart, via a simple drag n drop process.
  • Mp3 Audio Player – Preview audio clips on your website
  • NextGen Gallery Buy Now Buttons – turns your NextGen gallery into an e-commerce solution
  • Product Slider – Display your products in a new and fancy way
  • Members Only Module – Create pay to view subscription sites