SEO Tip #63: Can A Purchased Domain’s History Affect Its Trust In Google?

Matt Cutts: Well Dave I think the answer to your question is yes. In general if you’ve had a domain for 7 months and you search for that domain, maybe even the exact url like www.example.com and it doesn’t show up in Google at all it might be safe to conclude that the site does have trust issues with Google. Now maybe it’s a really esoteric country code, we’re having trouble
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SEO Tip #62: How Does Google Handle a Page Containing Multiple Languages?

Matt Cutts: Well the short answer is we try to handle things as best we can. So even if you mix different languages on a page we’ll try to interpret that correctly, identify the language of the page and then return it when we think it’s most appropriate, whether it be for Italian language searches of for English searches. But, I would say as a best practice you normally want to
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SEO Tip #61: How Can A Website Compete Using Only White Hat techniques?

Matt Cutts: Fantastic question and I’ll try to get a lot of different information in so I hope I get it all. First off you always want to be making a white hat site, something that stands the test of time. One of the main things that differentiate a white hat site from a black hat site is that the black hat sites are typically built to sort of succeed for
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SEO Tip #60: Are Google SERPs the Same on All Browsers?

Matt Cutts: The answer is usually they do but not in all situations. So let me give you a couple of situations where it could differ. Personalization is based on who we think you are. So if you’re logged in vs. not logged in that might make a difference. Maybe you’re logged in on one browser and you’re not logged in on another. Another thing that might make a difference is sometimes
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SEO Tip #59: Should I Use the NOFOLLOW Attribute on Internal Links?

Matt Cutts: Well, I think I have actually been relatively consistent over time which is to say, at best I’ve said it’s usually a waste of your time. It’s a second order effect. You’re much better to spend your time creating new content that will get links rather than worrying about PageRank sculpting within your own site. So let me just say a little more clearly: I would not use NOFOLLOW
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SEO Tip #58: Should I Serve Googlebot Content Only Pages Optimized for Load Speed?

Matt Cutts: The answer to your question is, noooooooo and if I could reach through the screen and hit the escape key and CTRL C and Break I would because that’s cloaking. You never want to do something completely different for googlebot than you’d do for regular users. That’s the definition of cloaking. If you have something in your code saying, “If user agent equals Googlebot or if the IP address
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SEO Tip #57: How Important Is the Frequency of Updates on a Blog?

Matt Cutts: Content is much more important that the frequency of updating. If you’re thinking about posting for people then frequency might be a nice thing to have. If you show up on a blog everyday and it’s never been updated and you’re a person, then maybe you don’t show up every single day. Maybe you show up once a week instead. So people have noted that the more often you
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SEO Tip #56: How Do You Protect Your Blog from Hackers?

Matt Cutts: That’s a very good question and the fact is that since Word Press is so popular and so widespread it is subject to a lot more attempts by hackers, especially people that have figured out that there are old versions of Word Press that are a little easier to exploit. So the very first thing that I do is try to make sure that I always have my server
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SEO Tip #55: Are You Going to do Another 30 Day Challenge?

Matt Cutts: Yes. I love 30 day challenges. For those who haven’t heard a 30 day challenge is just something very simple that you can come up with, and you say “I’m going to try to do something for 30 days” like walking 10,000 a day. Or maybe you’re going to bike into work every day, or give up caffeine, or giving up Microsoft Operating systems, or give up your
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